About Our Guest:
Lisa Bodell is the CEO of FutureThink and the author of best-selling book Why Simple Wins

Change is the order of nature and only those organizations, who can adapt to change effectively survive. When something is not working out, we try to innovate or plan something new. It can be seen in every field, be it manufacturing, mining or services. But what if we implement change in a wrong way? What would the consequences be? If there is an obstruction to your goal, change the plan but not the goal. In today’s world, we are opting for a change in a wrong way. We are going west, but in reality, our goal lies to the east.

Lisa Bodell is a speaker, author, leader, and futurist. She’s also the founder of Futurethink, a company that uses simple techniques to help organizations embrace change and increase their capacity for innovation. To date, she has written three books and touched the souls of thousands of people in every corner of the world. Lisa has traveled across 40+ countries and has inspired organizations and individuals to find what’s meaningful. She has a magic wand in her hand that transforms teams within organizations like Google, Novartis, and HBO, and teaches them how to eliminate mundane and unnecessary tasks from their everyday routine so that they have more time for work that really matters.


Her modus operandi: How she becomes a catalyst for change within companies

Lisa Bodell

Lisa firmly believes that organizations approach change incorrectly. Companies fail to comprehend and consequently define the problem correctly, and don’t try to fix it in the most effective way. Rather, they look for the easiest fix possible because the corporate environment is very complex and doesn’t have enough time. This serves to make things worse; instead of getting rid of all the imperfect elements it ends up adding more faulty elements and bad practices to their business model.

Lisa helps companies to focus less on doing more, and instead focus on doing more valuable things. This opens up windows of opportunity for companies who choose to work with her.

Companies across industry verticals need to simplify things and concentrate on stuff that aligns with their values. This approach can transform the entire organization. In every company, there are many things which do not have value, and Lisa helps to discard those things.

“It was like we were given a box of crayons to create a really cool picture of the future, but then we got there, and the leader told us to only color within the lines.”  – Lisa Bodell


Lisa has three mantras in her life.

Lisa Bodell

  • The first is around the provocative killer question.
  • The second is around killing stupid rules.
  • And the third is about making simplification a habit.

Lisa thinks everybody in this world wants to accomplish meaningful and purposeful work. Nobody comes to the office for meetings and emails only. They come to the office to make a difference in the world and to inspire someone. It’s the responsibility of an organization and leader to give them meaningful work, and it is the responsibility of an individual to define what’s meaningful to them.


You don’t choose an idea; the idea chooses you.

Lisa Bodell

Lisa founded Futurethink in 2003, and she calls the company a “strategic luck.” She was working in advertising, a business person in a creative environment. Someone randomly came to her and said, “Do you want to start this company?” Lisa replied, “Yes.” That’s Lisa’s nature; somebody gave her a glimmer of an opportunity, and she grabbed the opportunity with both hands and was willing to jump, take the risk and the leap of faith. When someone knows what they have to do in their life, they have to be ready when opportunity knocks on their door. And according to Lisa, this is exactly where most entrepreneurs fail: either they don’t know what to do, or they are not ready when the opportunity comes.

Lisa thinks failure is an experimentation. When she launched Futurethink she thought it would be a research company, but people didn’t like that, and the initial phase was a failure. She learned that if we train clients on how to use certain tools through our website, then it will work. And that’s how her training business was born. Lisa sees failure as an opportunity to grow, not an obstruction.

Simplification is the key to success. So many people are tired and directionless as they have made their lives way too complex. If you sit down and simplify things, it will give you time to reflect and figure out how to get rid of things that don’t matter. Quiet time boosts productivity and will help you focus on what matters the most.

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